A website that offers both print and digital books will prevent stores from "driving customers away who are looking for a particular title," Barker says.Ĭompeting with Amazon, even to carve out a slice of the market, is a daunting task. David Barker, president of Readerlink Digital, says a number of mass merchandisers and grocery stores are exploring the new platform, and he expects some e-bookstores to launch by late summer.
partner for its e-book offering, which now has one million e-books. In January, Readerlink signed with Berlin-based txtr to be the exclusive U.S. The company has been offering a program that allows mass merchandisers and other accounts to sell print books online Readerlink is also close to rolling out its first e-bookstores to accounts.
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"We are currently in the midst of upgrading the IndieCommerce platform to take advantage of newer and faster technology, and we fully expect additional stores to join the program later this year when the upgrade is completed," he said.Īnother organization that is looking to ramp up its online business is the wholesaler Readerlink. In addition to added sales, Teicher says the ABA believes a consumer's ability to connect with independent stores online via IndieCommerce is contributing to the growth of in-store sales. According to ABA CEO Oren Teicher, the association's IndieCommerce product has been serving about 375 member stores, with those outlets seeing a 5% sales increase in online print books in 2013. Independent booksellers have been slowly increasing their online presence.
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Last August, B&N's Mitch Klipper said during a conference call discussing results, "We plan to launch a new e-commerce website next year." Klipper added that the new BN.com site "will enhance our search and accuracy, provide faster shipping, and yield some cost savings." He continued: "We believe that the new BN.com site will allow us to be more competitive in the marketplace and continue to be a terrific resource for our customers, whether they would like to buy books shipped home or picked up in the store." A spokesperson for B&N could not provide more details on when the new site may go live, saying an update may come in B&N's next earnings report in June. While B&N is best positioned to be Amazon's fiercest competitor, its e-commerce operation has been a disappointment and has been undergoing an overhaul for months. Additional research from Nielsen shows that e-commerce channels commanded almost the same percentage of unit sales of hardcovers and trade paperbacks as the bookstore chains in 2013.
In part, that is due to the growing share of print book sales that are now online. While all bricks-and-mortar stores still sell more books than online retailers, the trend, despite the slowdown in the growth of e-books, continues to move in favor of online sales. According to the newest figures from Nielsen Market Research, online outlets accounted for 41% of book purchases in 2013, while bookstore chains accounted for 22%. Amazon and Barnes & Noble are the only two book outlets that have a meaningful share of both the e-book and print markets, assets that are becoming increasingly important as book buyers turn more and more to online channels to purchase books.
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